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Dell IDPA Debrand Banner

Debrand a Dell EMC IDPA DP4400 to a PowerEdge R740xd (Updated with 15th & 16th Gen)

Posted on March 23, 2023February 25, 2025 by tkrn

It’s simple to debrand an “OEM”ed variant of the Dell PowerEdge R740 or R640 based “appliance”. First you will need the default identity which can be found here: DELL PowerEdge OEMR XL Dell Branded ID Module with Windows Embedded OS Support You’re looking for the 4XHVW_14G_DBE_CustBSU_3_00.exe (local mirror) file which must be extracted first prior to applying it to the iDRAC.

It’s a three-step process (basically):

  1. You want to manually update the iDRAC with the 4XHVW_14G_DBE_CustBSU_3_00.pm file.
    (Maintenance > System Update)
  2. Reset the iDRAC to factory defaults.
    (Maintenance > Diagnostics > Reset iDRAC)
  3. Once the iDRAC has been fully reset, cold boot the server.
  4. Enjoy a debranded Dell PowerEdge 14G server!

Once you install the “update” and reset the iDRAC, wait for iDRAC to come back and perform a cold boot (make sure the server is in an off state and power it on, ensure it’s not just a reboot). It will go into a mode which will apply the default branding (see image below).

Lastly, this should process should be true for any 14th-generation Dell PowerEdge server as OEM Identity Module is a function in all 14G servers.

Update! This process hold true for 15th and 16th Gen Dell PowerEdge based server. Please use the corresponding identity module file which is located here, WWJ74_CustBSU_2_00.exe (local mirror) which is called WWJ74_CustBSU_2_00.pm. When completed, be sure to reset the iDRAC to factory defaults as there has been de-branding not being applied until the iDRAC is factory reset.

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19 thoughts on “Debrand a Dell EMC IDPA DP4400 to a PowerEdge R740xd (Updated with 15th & 16th Gen)”

  1. Neil says:
    November 19, 2023 at 12:11 pm

    Spot on. Thanks very much 🙂

    Reply
  2. hollanbm says:
    January 27, 2024 at 11:49 pm

    Thank you so much for this post. It was incredibly easy to debrand my r340 unitrends “appliance”. Followed this steps, and it worked great!

    Reply
  3. PB281 says:
    February 14, 2024 at 6:50 pm

    Thank you! Just rebranded back to Dell. We got stuck with a server the contractor never should have purchased and without the correct model information nothing was working correctly with our internal tools.

    Reply
  4. Johnny Corona says:
    February 27, 2024 at 2:34 am

    I was skeptical and didn’t want to turn my new-to-me r640 into a brick, but it worked like a charm and now the OEM garbage is all gone. Thanks!

    Reply
  5. Morppheu says:
    April 24, 2024 at 4:13 pm

    Do you know if it works on Dell R440 too?

    Reply
  6. Morppheu says:
    April 24, 2024 at 4:21 pm

    Do you know if it works for R440?

    Reply
    1. tkrn says:
      April 25, 2024 at 9:04 am

      I have a very high degree of confidence that it will work because this branding is done through the iDRAC and given that the R440 and R740 is the same generation and the same iDRAC (iDRAC 9) I have no grounds of why it wouldn’t work. Hope this helps!

      Reply
  7. Catalin says:
    February 5, 2025 at 8:28 am

    Hi, I have an R240 (Unitrends) and the steps are not working for me. Does the server require a specific iDrac version / BIOS (currently I have iDrac 6.10.30.20, BIOS 2.12.2). After the steps 1 and 2, the server power on but I’m not getting the mode to apply the default branding.

    Reply
    1. tkrn says:
      February 10, 2025 at 7:45 am

      You’re saying it never goes into the update mode and the branding (of Unitrends) never gets removed? Let me look into this. Can you provide me the service tag of the box?

      Reply
      1. Catalin says:
        February 10, 2025 at 10:31 am

        The service tag is 3MMSJD3.
        The iDrac/Bios were old and did not accepted the file 4XHVW_14G_DBE_CustBSU_3_00.exe. I had to update to min iDRAC 5.10.30.00 in order accept the file. After resetting the iDrac to default values and power on the system, the update mode does not run.

        Reply
        1. tkrn says:
          February 10, 2025 at 11:23 am

          You need to extract that file and upload 4XHVW_14G_DBE_CustBSU_3_00.pm that’s within the .exe. Do not upload the .exe file but use and upload the .pm file then it should apply. Let me know if that works for you!

          Reply
          1. coral4840f9b1af says:
            February 10, 2025 at 11:39 am

            Sorry, it was my mistake, I did extracted the .pm file, and that was not accepted with the original iDrac version, then it was accepted after updating to 5.10.30.
            I wonder if I should update to latest iDrac and BIOS?

          2. tkrn says:
            February 10, 2025 at 2:03 pm

            Yes I would update to the latest if all possible. Usually the functionality between iDRAC and the BIOS go together because the iDRAC can control all the BIOS settings and vice versa. Please update and try again, let me know if that resolves it.

          3. coral4840f9b1af says:
            February 11, 2025 at 9:10 pm

            I can confirm it’s working with the latest BIOS 2.16.0 and latest iDrac 7.00.00.173. Just a note, if your iDrac is too old, you need to install iDrac 5.10.30.00 in order to be able to jump to newer versions. I did the updates in steps (I did not install directly latest).
            Thank you!

  8. lemence says:
    February 10, 2025 at 6:40 am

    After rebrand, should we go ahead and update the BIOS for R740xd?

    Reply
    1. tkrn says:
      February 10, 2025 at 7:42 am

      You bet. That’s the whole benefit is that it’s a normal PowerEdge and you be on the update cycle for it which is generally updated more quickly and frequently than “branded” offering. Best to do this though the iDRAC through the System Update tab under Maintenance. Select the update to be from the default Dell repository https://downloads.dell.com and update away!

      Reply
  9. jhlim says:
    February 18, 2025 at 8:10 pm

    Thank you for sharing the contents of the blog.
    I have a question, so I leave a comment.
    We successfully completed the debranding operation and successfully removed the existing VxRail information.
    But then came the problem.
    After cold boot, I managed to get rid of VxRail’s information, but failed to get PowerEdge’s information (R730). The blog should look like it’s getting R740xd’s information, but I can’t see it.
    Is there anything you can help me with about this?

    Reply
  10. Kevin says:
    May 6, 2025 at 6:21 pm

    Would you happen to know the login for the iDRAC on the DP4400? I reset iDRAC to factory setting and could not login with the usual root/calvin.

    Reply
    1. tkrn says:
      May 7, 2025 at 3:58 pm

      I need to double check documentation but I believe it’s root and the serial number. Not service tag but it’s the EMC style serial number, PSN, DE prefix. It’s on the slide out tag on the front of the unit that also has the service tag, and express service tag numbers on it.

      Reply

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